The In’s and Out’s of Serums

by Madeleine Borgersen

I had absolutely no clue what a serum was before a few years ago. Now they’re everywhere I look. Brightening serums, hydrating serums, antioxidant serums – the list goes on!

The In’s and Out’s of Serums

What is a serum?

So what are they and why should you introduce one to your skincare routine?

Serums are similar to moisturisers in that they replenish our skin with nutrients and anti-aging ingredients. Serum’s however strip back all of the heavier ingredients that seal over the skin (which is great for keeping moisture in, but also keeps important active ingredients out).

This leaves us with a highly concentrated form of active-ingredients (which is why you might baulk at the price tag, but remember you only need a drop or two!) that can easily soak into our skin and work wonders.

How do I use a serum?

Serums come after cleansing and before moisturising. This is where they can work most effectively, not being blocked by makeup or dirty pores or by heavy moisturisers.

What type of serum should I be using?

That depends on your skin concerns! There are so many out there – serums that reduce dark spots and scarring, serums that add antioxidant protection, smooth skin, reduce redness, and most popular of all hydrate.

As serums are much lighter than moisturisers you can use multiple serums at once if you’re looking to target specific problems for example I use two serums of a night, one to reduce my sun spots and one to hydrate.

Do you use a serum? Have you wondered what they were? If you do use one which one do you love?

One response to “The In’s and Out’s of Serums”

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