Behind the Brand

Perfectly Minimal Time Pieces by MINT Watch Co.

by Madeleine Borgersen

On the hunt for a minimal timepiece to add a practical finishing touch to any outfit? Australian brand MINT Watch Co. has the perfect collection to choose from. We spoke with founder, Louise to see where watches fit in the modern wardrobe.

Perfectly Minimal Time Pieces by MINT Watch Co.
1. In a world where we carry devices that show us the time, what makes wearing a watch so special?

For me a watch is not only a practical accessory but also the finishing touch to complement my outfit, just like a handbag and shoes! I also find that I spend far too much time on my phone so I really prefer not to need to look at it for the time as well! Wearing a watch is a win-win!

2. Your watches are all gorgeous, clean and neutral. What is the most important factor in finding the perfect watch to accessorise a number of outfits?

Firstly, thank you! 🙂 I recommend considering what colours you normally wear (this includes shoes, handbags, and other jewellery) and whether you want your watch to completely match what you wear, or if you’re comfortable with a more eclectic look. As an example, a lot of my customers have chosen their timepiece based on the colour of jewellery that they typically wear and others (myself included) are happy to mix it up.

Perfectly Minimal Time Pieces by MINT Watch Co.

MINT Watch Co.’s The Pioneer in Black and Rose Gold.

Ultimately I’m a big believer in buying what you love (as demonstrated by the many watches in my collection!). I worked really hard to ensure that MINT timepieces balanced quality with accessibility so that my customers can start their own little watch collection too.

3. What is the best way to take care of your watches?

Our watches aren’t particularly high maintenance. They can handle some light splashes of water, but are not made for showering or swimming. Body products such as moisturiser and sunscreen can affect the leather on the straps so it’s a good idea to try to avoid this. I chose a fairly durable leather deliberately as I’ve had watches with leather straps that haven’t worn well in the past and it’s really disappointing! 

Perfectly Minimal Time Pieces by MINT Watch Co.4. The Mint Watch Co range is unisex and really versatile. What are some ways you could style up a piece to take it from day to night?

The black and rose gold timepiece is my fave for day to night wear. I love to add other rose gold accessories, like these bangles from Minimalist Jewellery and statement earrings (I’m currently lusting after these beauties by Natasha Schweitzer). 

You can shop your own MINT Watch Co. design via their website.

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