Dove Urges Us to All #ChooseBeautiful

by Madeleine Borgersen

Today Dove has launched a new campaign to urge us all to view ourselves as Beautiful. Not frumpy, not plain, not average.


Travelling to San Francisco, Shanghai, Delhi, London and Sao Paulo, Dove has placed labels over entrances with two options; average or beautiful.

The results are honest, humbling and inspiring. We can choose whether we’re average or beautiful and I really hope you’re all choosing the later!

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