1. Have it Done by a Pro
Pulling off a platinum do is not a home dye job. Head to a professional for a consultation and a plan of attack – especially if you’re going from dark brown to platinum a la Kim Kardashian or Jared Leto.
Been home dying for years and not sure who to trust with the perfect platinum do? For a truly fabulous blonde (they’re responsible for Lara Bingle’s gorgeous head of hair) you cannot beat Edwards & Co in Sydney and Melbourne.