Created by PR Queen Fleur Madden, Lulu & Lipstick is a treasure trove of hard to find brands such as Anastasia Beverley Hills, Sara Happ, Lime Crime, Ayurda Skincare, Alpha-H and Mermaid Shampoo.
Curating the best beauty products from all corners of the world Lulu & Lipstick also offers their own range of amazing brushes and makeup bags to bring the glam Lulu & Lipstick experience straight to your home.
As an absolute PR maven and a beauty-holic to boot we couldn’t resist asking Fleur a few questions about the starting of Lulu & Lipstick and her can’t live without products.
1. What made you start L&L?
I was living and working in New York City for my PR agency, The Red Republic and when I returned to Australia many of the beautiful brands I had grown to love were not only not available here, but they wouldn’t even ship here. We spent 12 months doing market research and developing our brand and identified where the gap was and where we could add value to our potential customers. Lulu and Lipstick launched in September of 2014, selling unique and hard to find beauty brands from around the world. We have the most gorgeous curated product line-up and we have had an overwhelming response from our customers when they receive our beautiful packages with hand written cards – we love to make our loyal Lulu’s feel special! Our customers brand experience is really important to me.
2. What’s your favourite way to discover new skin care, hair care and beauty brands?
We have done two buying trips so far to the US, as we definitely want to be the first to identify unique brands and trends, but we actually use social media to identify the latest brands also and we have a few international bloggers that we really look to for inspiration too.
3. Your own range of L&L products are amazing. What would you like to venture into next in the line?
Thank you, we are in LOVE with our brush sets and makeup bags – they are divine! We have new brush sets arriving in the next month in blush and brushed gold, so watch this space. We’re also currently working on our own range of lipsticks that will launch by the end of the year.
4. Your site is a treasure trove of hard to find beauty buys for Australian girls. What’s your favourite brand of the moment that everyone should hear about right now?
I genuinely love all our brands, the Mermaid Perfume products are pretty amazing and we are the exclusive stockist in Australia. I also can’t go past Anastasia Beverly Hills and am currently infatuated with their contouring kit. If there is one trend I am determined to master this year it is contouring, so I can attempt to look like a Kardashian! However, at the moment I am most excited about Sara Happ, the queen of lip products in the US, will be arriving at Lulu next week. Sara Happ have divine scrubs, balms and lip glosses and their packaging is to die for! They are also exclusive to us in Australia.
TdM Reader Special Offer!
Lulu & Lipstick are so generously offering TdM reader’s a chance to try some Lulu & Lipstick products for themselves with each purchase between now and April 30, receiving a free Lulu & Lipstick Makeup bag (valued at $24.95)*. Simply use code ‘TDMLULU’ during checkout.
*Offer expiries 30 April and cannot be used in conjunction with any other offer.