The models strutted down the runway to Blondie’s ‘Hanging on the Telephone’ wearing glittered cowgirl boots and retro cartoon prints with sequins and feathered trims, paired with statement galactic makeup.
“The hair at Jeremy Scott is very big, sexy and some might say trashy, but I would say fun. It’s slightly Barbarella-esque – but it’s all about the volume and not about perfection. Although it has its roots in the fifties, there’s this modernity in the texture and imperfection to the style.”
Wella Professionals Global Creative Director for Care and Styling
Eugene drew from varied inspirations to create a style that complimented the show through its eccentricity – from bold burlesque glamour, to John Waters’ iconic Hairspray styles and glamorous fifties pin-ups – all coming together in a “Barbie goes to Vegas” style.
Get the Hair At Home
Eugene started by prepping the hair using Wella’s EIMI Sugar Lift with EIMI Perfect Setting on the ends. Over-applying the product gave the hair a chemically processed feel, making it easier to style and giving it the fifties look that is synonymous with classic pin-up style.
“We blew the hair out at the roots with EIMI Sugar Lift to give us a great base for the backcombing. It makes the hair feel a little bit more porous and processed which is wonderful for keeping volume.”
Once the hair was dried using a large round brush, it was left to set in wide rollers before being brushed out. Eugene applied EIMI Stay Essential Hairspray to hold the style and teased the hair to make it even bigger.