Sephora’s Second Australian Store Has Been Announced

by Madeleine Borgersen

Makeup giant Sephora has announced it’s second store to open in Sydney in September of this year.

Sephora’s Second Australian Store Has Been Announced

Sephora’s first Australian store in Pitt St has been met with great success, prompting the brand to quickly open another in Ryde.

The new store is another one for Sydney-siders (sorry Melbourne!) with the construction already commenced for the new Macquarie Centre offering in North Ryde, Sydney.

The new store will be situated on Level 2 alongside fashion friends Forever 21 and H&M.

When it comes to other states getting their Sephora fix, it’s definitely in the pipe line with Sephora scouting for the perfect spots to add to their 2000 stores worldwide.

“I can’t confirm our next move just yet, but the brand is set to grow in Australia. For a long time, Australian beauty enthusiasts have been experiencing SEPHORA overseas, so we want to ensure we find the right location to ensure the brand heritage and DNA is always replicated”

Libby Amelia, Sephora Country Manager

The new Macquarie Centre Sephora store will stock over 30 exclusive brands including Marc Jacobs Beauty, Tarte, Kat Von D, Cover Fx, Nudestix, Beauty Blender, Ole Henriksen, Formula X and its own private label Sephora Collection.

2 responses to “Sephora’s Second Australian Store Has Been Announced”

  1. […] the announcement of a second Sydney Sephora store, Victorians were getting a little antsy over when they’d be treated to the makeup […]

  2. Nicole says:

    Another one in Sydney! I wish they would have focused more on getiing one in each state first… Hanging out for the Brisbane one!!! 🙂

    Nicole xo |