St Tropez Reinvents The Fake Tan, Making it Darker, Faster and Longer Lasting

by Madeleine Borgersen

St Tropez, the leaders in fake tan have re-launched their amazing range of fake tanning products, making them easier to use, faster to see results and longer lasting for the perfect faux glow.

St Tropez Reinvents The Fake Tan, Making it Faster and Longer Lasting

St Tropez has relaunched their range of fake tanning products and they’re more than just a pretty new packaging!

With products ranging from instant, wash-off bronzing, long-lasting, rapid-developing mousses or regular-use, year round glow-inducing creams, the St Tropez collection truly has a bronzing product to suit any lifestyle.

The signature St Tropez streak-free and super natural looking tan has been improved with their relaunch, listening to customer feedback to make their products easier to use and longer-lasting.

Tan-Improving Technologies

The new St Tropez uses an Intelligent Tanning System to improve the way the tanning agent, DHA (that causes your colour change) is delivered to your skin.

The St Tropez Bronzing Mists now use a complex, Hydraglow to improve skin’s hydration meaning the tan lasts longer and applies and fades more evenly.

Covering the Fake Tan Fragrance

A key drawback of fake tan is the smell it can often come with. St Tropez’s improvements fix that working with leading fragrance house, Givaudan to eliminate the tell-tale sign of that faux glow with a mood-enhancing scent.

St Tropez Reinvents The Fake Tan, Making it Faster and Longer Lasting

St Tropez’ new Tinted Everyday Lotion gives your skin an instant boost whilst building a gradual glow.

Quick to Dry

The new range’s cream products, the Gradual Tan Tinted Everyday Body Lotion and Gradual Tan In Shower Lotion Golden Glow are also faster and easier to absorb with a quick-drying and hydrating texture that smoothly applies to your skin.

Darker Results

The 100% natural DHA used by St Tropez has been improved meaning their serious bronzing products (the Self Tan Dark and Express, Mists and the Shower Lotion) pack even more of a punch.

The colour remains natural due to the ultra-pure formula that keeps the tint in the same range as your natural skin tone.

Easy to Use Colour Guide

An exciting improvement is in their iconic Self Tan Classic Bronzing mousse with the colour guide applied now closer to your end washed-off colour. So long waiting for your tan to turn ridiculously brown before washing it off for a lighter result.

A New Product

The relaunch isn’t without a new product to get obsessed with either! St Tropez’ new Gradual Tan Tinted Everyday Body Lotion gives your skin an instant bronze boost whilst gradually building a healthy, natural looking tan.

With a 48 hour Hydraglow Complex for long lasting hydration and silicone cosmetic powders and illuminating powders, your skin is instantly boosted with a light bronze with daily use building into a gorgeous natural glow.

The new range of St Tropez products is available now from David Jones and Priceline.


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