Shop Watch: Lazy Oaf

by Madeleine Borgersen

Lazy Oaf is a London based fashion label designing womenswear, menswear and accessory collections featuring bold colours and graphic prints.

Shop Watch: Lazy Oaf

When I first came across Lazy Oaf I thought I’d died and gone to heaven.

Featuring gorgeously cut and printed mens and womenswear as well as killer accessories it’s a one stop shop for anything quirky and colourful.

Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Our design philosophy is not trend driven but focused on our unique directional vision referencing street wear and youth nostalgia. We like to design clothes that will make you smile. 

From this dress, to these pants, to this tote or this body suit; I could seriously live out the rest of my days in their amazing apparel.

Started by designer Gemma Shiel in 2001 the brand started with a small run of self-printed men’s tshirts. It is now available in their small London boutique, over 250 stored worldwide and online.

Lazy Oaf also collaborates with other designers to produce lines such as Looney Tunes and Batman.

We can’t find anything on their store that we don’t love. Head over to grab yourself something quirky!

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